“Randoseru” is a leather backpack that children in Japan carry to school. It’s a symbol of childhood as well as of status, with prices ranging from pricey to extremely pricey.
This advertising campaign of children's clothing brand Lirico just features randoseru that are so fancy they will make you wish you were a child again.
The ad campaign featured Caucasian school children dressed in fancy Victorian and cowboy outfits, posing with their randoseru backpacks in dream-like scenes.
While we're not convinced of the practicality of giving school children randoseru backpacks that cost 59,000 円 (over US$ 500) and hope that they'll keep it clean, there's no denying that these are gorgeous backpacks.
Image Credits: Lirico